Marketing Communications Manager
Founded in 2003, we are a footwear, hangbags and accessories specialist with leadership positioning and unparalleled expertise in Greater China and South East Asia.
With 50 points of sale across more than 200,000 square feet of retail across Hong Kong, Shanghai, Beijing, Shenyang, Chengdu, Chongqing, Singapore and Jakarta, Pedder Group works with 300 international brands and ranks in the top 10 global shoe and accessories retailers.
Pedder Group’s dynamic and innovative retail concepts presents a highly edited collection with a fashion point of view and a new showcase of talent, while creating an inspiring desire through extraordinary environments, creative collaborations and unique marketing programmes. Made up of an international team which combines expertise from design, product development and retail; the Group creates a value chain for its brands, from development through to experiential retail.
Pedder Group is part of The Lane Crawford Joyce Group, Asia’s premier fashion retail and brand management group, which also includes iconic, luxury department store Lane Crawford, cutting edge fashion boutique Joyce and leading retail, brand management and distribution company ImagineX Group.
We are looking for a vibrant, energetic and out-spoken leader to develop creative and tactical 360-degree marketing programs, while executing a regional plan that will deliver targeted sales and top of mind awareness for the “Accounts”. The Accounts include: Lane Crawford Women’s & Men’s Shoes & Accessories departments, Shoespace, and On Pedder for Hong Kong, China, and South East Asia.
As the leader for central planning, you are expected to implement the marketing plans and communications strategies that are in line with the brand images for the “accounts”. Having strong Media/ PR connections will help you with the strategic planning for local, regional and international media plans. On the financials, you need to look after the annual budget, analyse, evaluate and monitor the expenses for each campaign on an on-going basis.
What you'll need to succeed
To be a successful applicant, you must hold a degree in marketing with at least 7 years of all rounded experience in marketing, multi-brand retailing would be preferable. Excellent interpersonal and stakeholders management skills for both external and internal parties. In order to cope with the pace and manage the team, strong leadership, flexibility and the ability to deal with deadlines and dynamics are expected. English and Chinese are essential.
What you'll get in return
For those who truly enjoy a fast-pace environment will find this role enticing, given the access to our brands and some of the projects already lined up. Besides the staff purchase benefits, you will be rewarded with a competitive remuneration package.