Marketing Manager (Ref : ct - IT - mm)
I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands.
IT, i.t, ete! and double-park are the flagship multi-brand stores, each appealing to contrasting individuals and tastes while retaining the passion that our company is renowned for. I.T shops are the home of sophisticated labels at the forefront of fashion, while i.t is the place for younger shoppers to find the best in fun, edgy casual wear. Fine footwear and accessories feature in the refined spaces of the ete! stores. At double-park, the latest in street wear and the lifestyle that encompasses it are explored in an experimental shopping environment.
Like those who shop at I.T, the team behind the company is energetic, open-minded and appreciates how fashion can form part of a modern lifestyle. Their dynamism and focus have propelled I.T into a major brand, in Hong Kong and in new markets beyond.
To cope with the business expansion of I.T, high calibre candidates are invited to fill the following position:-
Develop and implement brand marketing events and thematic programs to support business goals & brand KPIs
Execute brand marketing projects to achieve sales results, including member events, joint promotions, and crossover campaigns
Collaborate with Digital Marketing team to support the execution of various digital initiatives
To liaise with potential collaboration for new partnership opportunities development and engagement campaigns
Monitor budgets and post-campaign evaluations
- Degree holder in Marketing and related discipline
- Possess at least 8-9 years' brand marketing or agency experience, with 3-4 years at supervisory level of small team
- Good command of both spoken and written Chinese and English
- Presentable, flexible, be able to deal with multiple projects
- Genuine interest in fashion is definitely an added advantage
- Candidates with less experience will be considered as Assistant Marketing Manager