Regional Marketing Manager (UK) - Base in Hong Kong

Country :
Hong Kong
Region :
Town :
Category :
Contract type :
Availability :
Full time
Experience :
5 to 10 years

Company description

Casetify does more than world’s best tech accessories. It is a place to explore potential,obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Casetify, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Job description

Casetify is looking for a talented and passionate Regional Marketing Manager, directly reporting to the VP of Business Development, to join our team. The right candidate have a strong understanding of the retail landscape (within UK) markets and be able to proactively identify new areas of business & partnership opportunities.


  • Plan, formulate and execute marketing strategies for the company across UK region
  • Support all-rounded integrated marketing activities via online/offline channels
  • Identify potential business partnership opportunities primarily in the fashion industry
  • Promote and increase brand awareness and visibility
  • Develop strategic marketing plans and understand UK retail landscape
  • Liaise with relevant PR/KOLs/influencers to expand exposure in UK market
  • Align and ensure branding is consistent with US/Global initiatives
  • Assess product offering and how it is relevant to the UK market
  • Collaborate with the Marketing Manager in Hong Kong and Los Angeles team, make sure the marketing strategies planned are in line with company objectives
  • Report directly to the VP of Business Development
  • Native English speaker, degree in marketing/communications preferred
  • Passionate about social media and new technology
  • 5+ years working experience working in PR/Marketing (Fashion/e-commerce preferred)
  • Well connected with UK based influencers and tastemakers is a big plus
  • Outgoing, passionate & proactive, able to confidently develop business & opportunities
  • Good understanding of UK market purchase behaviors
  • Able to manage and build relationships with bloggers, journalists & key influencers
  • Team player and passionate about the start-up environment/e-commerce
  • Detail-oriented and able to understand relationships between data & marketing strategies