Senior Analytics Manager, Apac (Sports Brand)

Country :
Hong Kong
Category :
IT - Web
Contract type :
Permanent
Availability :
Full time
Experience :
5 to 10 years
Job reference n° :
AJQF-212723_1536630854

Job description

JOB RESPONSIBILITIES: Strategic Planning * Set regional ecommerce and owned retail reporting mechanism and cadence * Partner with business and finance in the development of ecommerce financial plans, including but not limited to traffic, revenue and conversion * Identify problems and business opportunities through data-mining * Develop analytics review process with each country and support them to achieve business target ecommerce Website Optimization * Optimize reporting system and mechanism to better reflect ecommerce business performance * Develop strategic recommendations to improve site conversion, revenues and UI/UE through the analysis of site performance, traffic trends, conversion paths, marketing campaigns etc. * Support system and content team on online testing program, including: (a) design and implementation of testing plans; (b) analysis and interpretation of results; (c) communication of results and recommendations to the team * Ensure the integrity and accuracy of all ecom channel's data via the continual monitoring and assessment of site and program tags Consumer Insights * Lead data-mining of ecom & retail consumer browsing, purchasing and comments to support merchant, marketing and sales decisions * Assist commercial team on design and implementation of multi-channel, between online and offline, customer journeys through understanding customer behavior * Identify consumer related opportunities and initiate consumer survey to provide solid reference to business decisions EDUCATION and/or EXPERIENCE: * Bachelor's degree in a quantitative, business, marketing or consumer research discipline * Minimum 8 years of working experience * 5+ years website analytics experience specifically focused on website performance, navigation, merchandising best practices, traffic analysis, and usability or CRM analysis * 3 years' experience of ecommerce * Experience in sports or apparel industry is a plus * Strong written and verbal communication in English; Mandarin is a plus