Senior e - Commerce Manager
Founded in 2003, we are a footwear, hangbags and accessories specialist with leadership positioning and unparalleled expertise in Greater China and South East Asia.
With 50 points of sale across more than 200,000 square feet of retail across Hong Kong, Shanghai, Beijing, Shenyang, Chengdu, Chongqing, Singapore and Jakarta, Pedder Group works with 300 international brands and ranks in the top 10 global shoe and accessories retailers.
Pedder Group’s dynamic and innovative retail concepts presents a highly edited collection with a fashion point of view and a new showcase of talent, while creating an inspiring desire through extraordinary environments, creative collaborations and unique marketing programmes. Made up of an international team which combines expertise from design, product development and retail; the Group creates a value chain for its brands, from development through to experiential retail.
Pedder Group is part of The Lane Crawford Joyce Group, Asia’s premier fashion retail and brand management group, which also includes iconic, luxury department store Lane Crawford, cutting edge fashion boutique Joyce and leading retail, brand management and distribution company ImagineX Group.
The Senior eCommerce Manager is responsible for overseeing all aspects of Pedder Group's eCommerce business and for driving revenue growth. Highly entrepreneurial, sales-driven, and collaborative, the Senior eCommerce Manager must possess a holistic understanding of a successful eCommerce business including site experience, digital marketing and analytics, conversion and retention, merchandising and pricing, and global competitor landscape.
This role will be leading the eCommerce team and closely work with the Brands, as well as the Buying, Marketing & Communications, IT, Logistics Departments to optimise processes and provide insights that will drive sales across all business channels.
Budget & Business Management
Achieve sales and margin targets by implementing technical and non-technical strategies and initiatives that will drive traffic, conversion, retention, revenue and profitability
Meet financial objectives through ongoing review and analysis of performance, and provide action plans to Brand/Management
Manage vendor relationships including setting directions and price negotiations
Partner with Brand/Buying teams to set online merchandising strategies
Develop strategies to maximise online KPIs--site traffic, conversion, unique visitors, increase basket value, and set KPI benchmarks based on analytics and competitive analysis
Drive digital marketing strategies in line with brand direction; define, deliver on and evaluate all digital media performance, spend and optimisations
Partner with Brand and Marketing & Communications to develop and implement effective online campaigns and digital marketing strategies that drive traffic, increase conversion, and increase sales
Operations & Customer Service
Oversee day to day operations, including content management, order fulfilment, and post-sales customer service
Develop customer service guidelines and procedures to lead Customer Service to achieve financial and KPI goals
Keep up to date with evolving online media and technology trends, and explore new enhancements to improve site experience