Senior Marketing Executive

IMC GROUP LIMITED
Country :
Hong Kong
Town :
HONG KONG
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

We are a well established Watch company, specializing in Distribution and Wholesale of Branded Watches. We are currently looking for a dynamic and outgoing Marketing Executive professional to join our Sales & Marketing Department in our Hong Kong office.

Job description

Creating Marketing Plans
Developing Marketing material to generate sales lead.
Coordinate online and offline campaigns to achieve marketing objectives and to enable smooth collaborations with internal and external parties
Manage and implement social media strategies via multiple online communities (e.g. Facebook, Instagram, Weibo, Twitter, overseas bloggers, forums and YouTube) to create a cohere brand experience.
Collect and monitor competitor and market intelligence
Coordinate and produce analytical reports for internal and external use
Conduct online research, data analysis and generate reports to evaluate market feedback and campaign effectiveness
Assist in the development of brands and group, event management, public relations, media relationship, advertising and promotions, CRM
Assist to enhance the CRM program including acquisition and retention of customers
Manage any ad hoc marketing duties as assigned by the management
Write up PR materials and translations for various media
Liaises with both internal and external parties including but not limited to media, overseas bloggers, agencies, principals and vendors to ensure the smooth implementation of PR and sales promotion activities events

Profile

  • University graduate in Marketing, Communications, Public Relations, Language or related disciplines
  • At least 2 to 3 year of experience in marketing and communications, specialized in Marketing/CRM/PR with Watches, fashion and lifestyle experience is an advantage
  • Good understanding and experience of retail and Brand marketing
  • Strong sense of responsibility, well organized with exceptional problem solving skill with a can-do attitude
  • Passion for fashion, creative, organized, detail-minded and able to work under pressure and tight deadline
  • Excellent command of both spoken and written English and Chinese, fluent in Mandarin