Senior PR Executive - Luxury Fashion

Country :
Hong Kong
Region :
Hong Kong Island
Town :
HONG KONG ISLAND, HONG KONG
Category :
Communication
Contract type :
Permanent
Availability :
Full time
Experience :
2 to 5 years
Job reference n° :
AYLW-085837_1528193467

Job description

Job Duties

* Assist on pitching press coverage and handling enquiries
* Assist on handling celebrities dressing, gifting arrangement
* Proactively contact press on daily basis to explore media & exspoures opportunities
* Assist PR Manager on pitching retail marketing channels coverage
* Compile press materials including press release in both English & Chinese & manage images library
* Follow up pitcing
* Prepare various PR reports
* Assist on samples order and control logistic records
* Manage execution of media & celebrities gifting
* Coordinate with retail team and internal departments to ensure smooth execution of media loans and shootings
* Manager PR resources library
* Prepare press lists & invitations for seasonal fashion shows & events
* Prepare press kits
* Send out clippings highlights to retail team & internal department
* Support in organizing & implementing for all aspects of PR activities such as press presentation, fashion shows and exhibitions for Hong Kong & Macau
* Monitor & work closely with the PR agency during an event from pre-event planning, event execution and post-event pitching
* Help prepare event evaluations reports for management & internal review
* Assist on advertising execution including external vendors liaison

Requirement

* Bachelor degree holder with a minumum 3 years of in-house PR experience, preferably in luxury fashion sector
* Proactive, independent and good communcations skills