Web Analyst (Ref: ct - IT - wa)
I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands.
IT, i.t, ete! and double-park are the flagship multi-brand stores, each appealing to contrasting individuals and tastes while retaining the passion that our company is renowned for. I.T shops are the home of sophisticated labels at the forefront of fashion, while i.t is the place for younger shoppers to find the best in fun, edgy casual wear. Fine footwear and accessories feature in the refined spaces of the ete! stores. At double-park, the latest in street wear and the lifestyle that encompasses it are explored in an experimental shopping environment.
Like those who shop at I.T, the team behind the company is energetic, open-minded and appreciates how fashion can form part of a modern lifestyle. Their dynamism and focus have propelled I.T into a major brand, in Hong Kong and in new markets beyond.
To cope with the business expansion of I.T, high calibre candidates are invited to fill the following position:-
Overview the picture of performance in our online store
To share and educate the team are able to become an experts in online behaviour.
Based on the analysis from KPI’s to provide support in decision making
To work proactively to identify and implement projects and initiatives to increase sales and better customer experience inour online store.
Analyse digital presence with the help of web and customer data and provide recommendations for improvements and opportunities based
Collect and analyse customer behaviour and web data, with the goal to deliver and communicate business strategy based on the desired outcome.
Evaluate how different sections of the site contribute to sales online and customer behaviour onsite – make knowledgeable actions both commercially and from a business development perspective
Be responsible for understanding the touch points and differences between them, and provide guidelines for decision makers.
Contribute to the business development process in finding business improvement opportunities, assessing impact, prioritize and follow up on impact after implementation
Support the E-commerce team, Marketing team and various other teams with analysis
- 3+ years’ experience in a similar role within an Ecommerce environment
- Experience in AEM, Adobe Suite, SEO tools, Core metrics including LIVEview and Google Analytics and Tableau
- Very analytical and a problem solver
- Preferred to have experience in e-commerce platform
- Take ownership for your own learning and development.
- Have a good understanding of Traffic Drivers
- Adaptation skills, flexible and able to multitask.