Assistant Customer Analytics Manager
DISCOVER NEW OPPORTUNITIES IN LANE CRAWFORD
Lane Crawford invites top talent to join.
Take ownership of assigned projects in the end-to-end campaign management process for every campaign assigned including customer targeting, generating daily or weekly topline results and performing post mortems.
To take a leading role in the conversation with internal departments and stakeholders to understand campaign objectives and needs and provide recommendations on targeting approach
To provide clear brief and guidance to the team in segmentation and post mortem
To assist manager in preparing analysis and target projections as required in preparation of campaign proposals
Work with internal teams to conduct omni-channel post mortem and review results of each campaign to extract insights and learnings
To present findings from post mortem and make recommendation to improve program effectiveness
Ensure that these learnings are applied in future targeting and campaigns
Continuously review existing processes with internal teams and stakeholders to improve campaign processes
Reporting and Analytics
Support manager in generating reports and analysis, perform modeling and projections to support strategy development and business plans
Take ownership in conducting Retail specific reporting and analysis to support reporting needs of Retail and/or to address specific business issues or needs
Stay abreast of business needs and developments in overall business and/or assigned BUs so that reports, analysis and insights generated are relevant
Take ownership in generating regular and ad hoc reports as required. This includes understanding the objective of the report and needs of the stakeholder and delivering reports, analysis and actionable insights that addresses the required results
To continuously review process and develop automation for regular reports where possible
Ensure that reports are generated in a timely and accurate manner
To participate in the development and implementation of customer analytics project as assigned
To design and develop reporting toolkit to monitor key customer metrics
To present findings from omni customer insights and make recommendation to improve customer experience
Keep abreast of new analytics, technology and identify and evaluate potential opportunities for greater insights
Degree in Mathematics, Statistics, Information Management, Quantitative Analysis, or related fields is highly preferable.
With minimum 5 years’ hands-on experience on CRM data analysis, data extraction and customer segmentation from retail industry.
Meticulous with numerical sense, strong analytical skill and experience on customer & business analysis.
Proactive, detail-minded, accurate and independent. Fast learner and able to work in a fast-paced, complex and constantly changing environment.
Strong knowledge in advanced SAS / SQL / R / script automation programming
A good team player and able to work with people at all levels.
Company Culture and Values
To fully engage and live by the Lane Crawford Vision, Passion, Learning and Collaboration (PLC) Values, Leadership Code and deliver our Customer Service Promise at all times
To build collaborative working relationships with your colleagues to ensure the achievement of the Company Business Plan, your department and individual objectives
To reinforce Lane Crawford Heritage, Brand DNA and culture - through storytelling and sharing successes at every opportunity
At Lane Crawford we support our employees with a range of benefits reflecting the importance we place on the well being of our staff. In addition to a competitive salary, discretionary bonus, annual leave, provident fund, medical and dental coverage and staff purchase privileges, we provide complimentary shuttle buses to the Company Head Office, various Social Recreation activities, Staff Assistance Programme, best in-class training and development and regional work opportunities for the right candidates.
All information will be treated in strict confidence and used for recruitment purposes only.