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Assistant Manager - CRM, Digital Shared Services

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

- Support CRM & Media manager to develop strategies and launch suitable digital marketing initiatives across brands to drive maximum ROI.
- Oversee and coordinate the implementation of new CRM campaign management tools inclusive of marketing automation platforms, frontend integration, and multi-channel communications with the internal IT department, brand stakeholders and third-party providers
- Deploy global initiatives and strategies for CRM maturity across group, support team to drive omnichannel customer experience and eCommerce business
- Implement and support O2O Strategies to develop customer communications via omni-channels
- Manage the creation of AI Predictive models against lifetime value, retention, churn, loyalty, and advocacy programs.
- Conduct consumer analytics including behavior reporting and post-campaign analytics for realizing recommendations for future CRM campaigns.
- Initiate new ideas of leveraging CRM data in media for a holistic customer experience
- Develop CRM performance benchmarks, summarize key insights, and recommend actions to improve on performance in communication channels, content, audience targeting etc
- To work closely with internal brands, ITT & agency to ensure quality in line with communications strategy and to drive the best solutions and deliverable for the company

Profile

- Bachelor's Degree in Marketing, Information Technology or related discipline
- 5+ years of experience in CRM and digital marketing
- Strong analytical skills coupled with project management skill
- Persistence and passion in making things happen
- Proactive, detail oriented, sensitivity in data and analytics with strong entrepreneurship mindset
- Excellent communication and collaboration skills.
- Agility to embrace change and keen in learning
- Fluent in both spoken and written English and Chinese
- Edge if possess experience in Salesforce Marketing Cloud
- Self-started with agility mindset
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