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Assistant Manager - Digital And Communication, Ipsa

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

An exciting opportunity has arisen in our IPSA marketing team.
This role will be responsible for all KOL/ Media Management, content, and digital brand communication. We are looking for an energetic candidate with a strong media network
Reports to: Senior Manager - Marketing
Job Responsibilities:
- Plan and formulate effective content strategy with excellent implementation on websites, social media, physical store and brand and campaign communication
- Formulate and implement PR and influencer strategy and plan which are in line with the business target as well as to support product launch. Handle media and public enquiries, plan and conduct media events to enhance brand awareness
- Develop strong brand communication plan through creative ideas and content that reflects the brand's DNA in Omni-channel approach
- Manage social community and different platforms to drive leads generation and social engagement
- Proactively understand and explore competitors' digital marketing activities and new online marketing trends and platforms to keep up-to-date on the fast moving digital and provide innovative recommendations
- Work seamlessly with agencies and vendors to drive impactful marketing campaigns through various digital channels, including own website

Profile

- Degree holder in Journalism/ Public Relations/ Communications or
relevant disciplines
- Minimum 5-6 years of experience in Marketing;
- Experience in Content and Influencer Marketing is preferred;
- Good communication and content writing skills;
- Good command of both spoken and written English and Chinese;
- A reliable person with high degree of self-initiative and independence; energetic & detail-minded.
- Able to handle multi-tasks, work under pressure, meet tight deadlines and good team player
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