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Assistant Manager - Marketing (Omni Product Marketing), Ipsa

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

Currently, we are recruiting an Assistant Manager - Marketing to support the growth of IPSA. This is an additional marketing role to lead the product marketing and launches
Job Responsibilities:
- Strategic planning to grow brand category and products in omni-channel experience.
- Set product KPIs and objectives, review performance and define category growth opportunities
- Lead product launch campaigns to develop omni-communications strategy, launch calendar, product concept and ideas
- Collaborate with digital marketing and CRM team to implement Go-To-Market omni-strategy and implementation
- Initiate product strategies by analysing consumer and market insights and conducting competitor analysis.
- Handle new product forecasts and pricing

Profile

- University graduate in Marketing or related discipline
- 6+ years of relevant experience in Product/ Brand Marketing from consumer goods, Beauty or Retail.
- Solid achievements in building/ growing brand's awareness and performance
- Positive attitude, pro-active, can work independently and in a team environment
- Good presentation and communication skills in Chinese and English
- Candidates with lesser experience will be considered for 'Senior Officer - Marketing'.
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