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Assistant PR Manager

Country : Area Hong Kong Area Hong Kong


Category : Communication

Contract type : Permanent

Availability : Full time

Job description


  • Assist PR Manager to design and plan marketing & PR activities to South Asia markets, and ensure the activities are in line with brand standard.
  • Provide support on marketing and PR related activities including Retail Marketing Event, CRM events, Store Opening Event, Press Day, Pop Up stores etc.
  • Liaise with landlord/shopping mall on collaboration opportunities.
  • Measure KPIs to evaluate the effectiveness and impact of retail marketing activities/events with tracking and analysis to submit to management and Central Team
  • Work closely with PR Manager to further develop relationships with key relevant partners, i.e, artists and organizations, exhibition & fair organizations. Seek out and drive partnership activities, for example with landlords, retailers, fair & exhibition organisers, etc.
  • Generate in-depth market research and come up with strategic responses, including competitors analysis and new market trends
  • Manage sample set, circulation / lending of PR samples to press for product shootings.
  • Support in budget preparation

  • Bachelor's degree
  • Written and verbal fluency in English and Mandarin required.
  • Strong understanding of luxury retail industry.
  • 6+ years experience in Marketing is required, experience in Retail Marketing, Influencer Marketing, and Event Planning is a plus but not mandatory
  • Must display a can-do attitude, attention to detail and effectiveness in coordination
  • Proficient knowledge of computer packages such as Excel, Word and PowerPoint for compentent information communication and presentation to internatl and external stakeholders
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Fashion Jobs

Assistant PR Manager

| Permanent | Hong kong