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Brand Manager, Calvin Klein Asia Pacific

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

A career at PVH offers an exciting role at one of the largest apparel companies in the world. We are looking for talented people to be a part of our team and help us build upon our 135+ year history.

Job description

POSITION SUMMARY:

The Brand Manager is responsible for overseeing the development and implementation of brand marketing strategies, ensuring global and regional campaign in terms of branding and product marketing initiatives are fully communicated to and implemented by local marketing teams (internal), and help generate awareness and drive traffic from consumers (external) to attain business goals.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

  • GTM: Support Senior Director in leading and managing fully-integrated 360 programs plans. Lead cross functional (Content, Comms, Media, VM, Online, CRM) teams to develop activation against marketing strategy and messaging.
  • Category Marketing: Analyze consumer buying patterns and market trends and oversees marketing activities to identify relevant opportunities and ensure the right messages are delivered to the consumers, by focusing on the specific product categories.
  • Paid Media: Lead regional paid media spend analysis and draw insights to optimize media spend. Work with third party agency to build strategies and support market execution.
  • Maintain ongoing communication flow and clearly defined process between the global, regional and local marketing teams to build regional relevant programs and execution.
  • Support local markets to understand go-to-market strategy and approach, and collaborate with them to build out local market plans
  • Manage consumer and competitive research with research agency
  • Leverage consumer insights that will influence strategic business recommendations and day-to-day project management.
  • Create marketing effectiveness analyses and KPIs to inform and measure strategy
  • Report on regional best practices, industry trends, business and marketing program results
  • Lead team collaborative spirit and nurture marketing executives
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DECISION MAKING:

  • Possess strong engaging and influencing skills
  • Provide recommendations and guide teams to make decisions in a timely manner
  • Ability to work with function heads provide team recommendations for final decisions
OTHER REQUIREMENTS:

  • Bachelor's degree in marketing, advertising, communications or related fields
  • Minimum of 8 years' experience in consumer-marketing or communications
  • Knowledge of the retail operations a plus
  • Proficient in Word, Excel, and PowerPoint
  • Strong written and communication skills
  • Experience working with global and international offices/partners
PROJECT MANAGEMENT:

  • Be organized and responsible to manage end to end projects against key milestones to keep projects moving forward and on track
  • Strong presentation skills to communicate briefs, align teams on vision and direction
ANALYTICAL SKILLS:

  • Digest research data to translate into strategic marketing actions.
OTHER REQUIREMENTS:

  • Bachelor's degree in marketing, advertising, communications or related fields
  • Minimum of 8 years' experience in consumer-marketing or communications
  • Knowledge of the retail operations a plus
  • Proficient in Word, Excel, and PowerPoint
  • Strong written and communication skills
  • Experience working with global and international offices/partners

Profile

RESOURCEFULNESS/CREATIVITY:

  • Comfortable with all levels and cultures/relationship builder, needs to be able to navigate within the go-to-market teams locally, regionally and at CKI head office
  • Ability to manage conflicting priorities
  • Effectively and efficiently communicate internally and externally
  • Flexible and able to adapt in response to business and creative needs
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