Digital Marketing Manager Asia

XPAND GROUP
Country :
Hong Kong
Town :
HONG KONG
Category :
Marketing
Contract type :
Permanent
Availability :
Full time
Experience :
2 to 5 years

Job description

Join an international beauty brand and manage their asia online marketing strategy!

Digital Marketing Manager (Asia)
Digital / Permanent / Hong Kong



You are a digital marketing strategist who likes to be hands on!
You understands various asian markets and have experience executing digital marketing strategies in those markets.
You come from a retail and cosmetics / beauty industry background.

This role is for you ... get in touch!

The Company

An international independent beauty brand with a flat structure and fast decision processes.

The Role

Execute and localise the global online marketing strategy
Ensure localisation and updates of 4 websites in 4 languages with the support of copywriters and maintain high quality of content, functionality and navigation
Responsible for SEO and SEM strategy and execution
Manage weekly newsletter and wechat posts with the support of global team and local partner
Work collaboratively with tech and creative teams for definition and execution of tech solutions and visual design
Work closely with offline marketing teams and ecommerce teams in each country
Manage end to end projects (OtoO, ecommerce partners, retail, ...), define timelines and budgets and ensure delivery

Profile

  • Bachelor’s Degree or higher
  • 4+ years digital marketing experience with ecommerce exposure
  • Good knowledge of China and Korea markets is an advantage
  • CMS (preferably Magento), HTML5, CSS3, PHP, JavaScript, JQuery, Photoshop, Illustrator, Indesign skills would be a plus
  • Hands on experience with Google Tag Manager and Google Analytics
  • Experience with Email marketing tools (Splio, Experian, Mailchimp…) and executing SEO and SEM
  • Very good project management skills
  • Multi-tasking, good time management, autonomous decision-making and collaborating with in-person and virtual teams
  • English and Mandarin speaking