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Manager - Marketing (Content & Communications), Nars And Bare Minerals

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Reporting to the Head of Marketing, the incumbent will be responsible for developing and implementing PR and content strategy with strong knowledge and experience in the cosmetic and beauty industry. You will work closely with the team to identify valuable brand opportunities through creative content, media partnership and press events to drive high level of buzz and maintain a positive image for the brand.
Job Responsibilities:
- Work with a multi-functional team and agency partners to develop and engage a long-term relationship with media and influencer to build strong brand presence and awareness
- Identify and develop collaboration with influential content partners to increase brand credibility and exposure
- Develop and execute a diverse, engaging, innovative and impactful content and communication strategy to reinforce brand equity and differentiation.
- Manage the preparation and organization of communications and content production calendar and workflow, from visioning through execution and reporting
- Drive brand communication content angle, work closely with different discipline of marketing team to develop robust marketing communication theme and key content
- Gate-keep on brand's tone of voice through synergizing content on overall marketing communication across digital and social media channels
- Monitor Beauty Products PR performance and consolidate reports, including social media campaign, editorial and competitive intelligence on regular basis to adjust communications for remaining competitive and ahead of the market

Profile

- University graduate in Journalism, Public Relations, Communications, or relevant disciplines
- With a minimum of 6 years experience in PR, content marketing and media relations, preferable from cosmetics Industry
- Strong media and KOL network. Able to deliver engaging, customer-focused marketing content
- Personally passionate about beauty & cosmetics
- Excellent communication and interpersonal skills
- Good command of both written and spoken Chinese and English
- Great team player with "can-do" attitude
- Proficient in MS Office applications and Chinese word processing
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