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Manager - Marketing, Shiseido Fragrance Division And dg Beauty

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

The Role:
Developing and implementing Cross-border EC initiatives, CRM and drive digital innovation to enhance business opportunities

Job description

Responsibilities:

eCommerce & digital

  • Formulate, implement and execute strategic sales & marketing plans to increase brand awareness in China and contribute to the sustainable business growth

  • Manage all Cross-boarder EC marketing initiatives (including EC content management, eCommerce strategy, content maximization, social channels & other marketing collaterals management) to enhance brand positioning in China and drive performance marketing

  • Collaborate with brand stakeholders, internal business team and Cross-boarder EC team in China to ensure all marketing initiatives are aligned with brand guideline align with brand's strategy and utilize brand marketing assets to maximize content performance

  • Work closely with local Business Planning team and China's Cross-boarder EC team to optimize our Cross-border EC business performance and manage the branding of Serge Lutens

  • Accountable for preparing business presentations, market research, analysis and reports.


  • CRM

    • Plan and implement CRM strategies for multi-brands business according to their respective business needs and drive synergy across different brands to maximize business effectiveness

    • Lead CRM daily operations and loyalty program in collaboration with internal business partners and external agencies

    • Accountable for contributing to analytics strategy and KPI report to drive performance excellence

    • Maximize data collection and drive personalization initiatives to create relevant, value-added and engaging customer experience

    • Remain agile and support other functions and ad-hoc projects as assigned.


    • Responsibilities:

      eCommerce & digital

      • Formulate, implement and execute strategic sales & marketing plans to increase brand awareness in China and contribute to the sustainable business growth

      • Manage all Cross-boarder EC marketing initiatives (including EC content management, eCommerce strategy, content maximization, social channels & other marketing collaterals management) to enhance brand positioning in China and drive performance marketing

      • Collaborate with brand stakeholders, internal business team and Cross-boarder EC team in China to ensure all marketing initiatives are aligned with brand guideline align with brand's strategy and utilize brand marketing assets to maximize content performance

      • Work closely with local Business Planning team and China's Cross-boarder EC team to optimize our Cross-border EC business performance and manage the branding of Serge Lutens

      • Accountable for preparing business presentations, market research, analysis and reports.


      • CRM

        • Plan and implement CRM strategies for multi-brands business according to their respective business needs and drive synergy across different brands to maximize business effectiveness

        • Lead CRM daily operations and loyalty program in collaboration with internal business partners and external agencies

        • Accountable for contributing to analytics strategy and KPI report to drive performance excellence

        • Maximize data collection and drive personalization initiatives to create relevant, value-added and engaging customer experience

        • Remain agile and support other functions and ad-hoc projects as assigned.

Profile

Requirements:
  • Bachelor's degree holder in marketing, communications, eCommerce, business or related discipline

  • 8+ years of experiences in CRM/ digital marketing/ eCommerce from luxury/ retail industry; experience in cross-border marketing is preferred

  • Excellent communication skills and command of written and spoken Chinese and English. Proficiency in Mandarin.

  • Excellent analytical skill, attentive to details and strong numerical sense

  • Able to excel independently and a small team in a fast-paced and dynamic environment

  • Less experience candidates will be considered as Assistant Manager

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