Address
Hong Kong, HK, HK
Hong Kong, HK, HK
Manager - Marketing, Shiseido Fragrance Division And dg Beauty
Country :
Area Hong Kong
Town : Hong Kong
Category : Marketing
Contract type : Permanent
Availability : Full time
Company presentation
The Role:
Developing and implementing Cross-border EC initiatives, CRM and drive digital innovation to enhance business opportunities
Developing and implementing Cross-border EC initiatives, CRM and drive digital innovation to enhance business opportunities
Job description
Responsibilities:
eCommerce & digital
eCommerce & digital
- Formulate, implement and execute strategic sales & marketing plans to increase brand awareness in China and contribute to the sustainable business growth
- Manage all Cross-boarder EC marketing initiatives (including EC content management, eCommerce strategy, content maximization, social channels & other marketing collaterals management) to enhance brand positioning in China and drive performance marketing
- Collaborate with brand stakeholders, internal business team and Cross-boarder EC team in China to ensure all marketing initiatives are aligned with brand guideline align with brand's strategy and utilize brand marketing assets to maximize content performance
- Work closely with local Business Planning team and China's Cross-boarder EC team to optimize our Cross-border EC business performance and manage the branding of Serge Lutens
- Accountable for preparing business presentations, market research, analysis and reports.
- Plan and implement CRM strategies for multi-brands business according to their respective business needs and drive synergy across different brands to maximize business effectiveness
- Lead CRM daily operations and loyalty program in collaboration with internal business partners and external agencies
- Accountable for contributing to analytics strategy and KPI report to drive performance excellence
- Maximize data collection and drive personalization initiatives to create relevant, value-added and engaging customer experience
- Remain agile and support other functions and ad-hoc projects as assigned.
- Formulate, implement and execute strategic sales & marketing plans to increase brand awareness in China and contribute to the sustainable business growth
- Manage all Cross-boarder EC marketing initiatives (including EC content management, eCommerce strategy, content maximization, social channels & other marketing collaterals management) to enhance brand positioning in China and drive performance marketing
- Collaborate with brand stakeholders, internal business team and Cross-boarder EC team in China to ensure all marketing initiatives are aligned with brand guideline align with brand's strategy and utilize brand marketing assets to maximize content performance
- Work closely with local Business Planning team and China's Cross-boarder EC team to optimize our Cross-border EC business performance and manage the branding of Serge Lutens
- Accountable for preparing business presentations, market research, analysis and reports.
- Plan and implement CRM strategies for multi-brands business according to their respective business needs and drive synergy across different brands to maximize business effectiveness
- Lead CRM daily operations and loyalty program in collaboration with internal business partners and external agencies
- Accountable for contributing to analytics strategy and KPI report to drive performance excellence
- Maximize data collection and drive personalization initiatives to create relevant, value-added and engaging customer experience
- Remain agile and support other functions and ad-hoc projects as assigned.
CRM
Responsibilities:
eCommerce & digital
CRM
Profile
Requirements:
- Bachelor's degree holder in marketing, communications, eCommerce, business or related discipline
- 8+ years of experiences in CRM/ digital marketing/ eCommerce from luxury/ retail industry; experience in cross-border marketing is preferred
- Excellent communication skills and command of written and spoken Chinese and English. Proficiency in Mandarin.
- Excellent analytical skill, attentive to details and strong numerical sense
- Able to excel independently and a small team in a fast-paced and dynamic environment
- Less experience candidates will be considered as Assistant Manager