Hong Kong, HK, HK
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Manager - Media & Digital Analytics, Digital Shared Services

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

The Role:

To enhance Shiseido Hong Kong's digital performance with a more holistic view of customer digital touchpoints. He/she will leverage and utilize all available consumer data analytics to unlock business value and drive data-driven strategy

Job Responsibilities:

  • Lead digital projects, such as Dashboard and Media measurement project, and execute to maximize brand ROI and drive data-driven strategy

  • Drive Joint Business partnership with large scale strategic media/digital partners and liaise with Global media team and stakeholders to achieve media effectiveness

  • Provide recommendation of maximizing ROI of the marketing budget by analyzing all available data gathered from performance and sales

  • Analyze online user behavioral data and provide in-depth data-driven insights, strategic recommendations Work on the action plans to achieve business goals

  • Drive and liaise media analytics roadmap with Global analytics team based on company's strategic direction

  • Track and analyze media and website data specifically on digital channel optimization and engagement of marketing campaigns to ensure a seamless Omnichannel experience

  • Be one of the core owners of internal digital analytics platform and development of new reporting dashboard

  • Work with brands on refining media planning, campaign optimization, data interpretation to provide insights to brands

  • Collaborate with brands to determine appropriate KPIs and benchmarks for various marketing activity types

  • Work closely with media agency and media/data partners for new media initiatives to ensure we bring impact to the media plans

  • Learn cutting edge marketing technology to support overall digital transformation in the organization

  • Job Requirements:

    • Degree holder in Marketing, Communication, Advertising, or business-related field

    • 8+years' experience in marketing, preferably experience in media agency and inhouse

    • Certified in Google Analytics Individual Qualification and Google Ads Certification (Preferred)

    • Solid knowledge of media planning and optimization of Display, SEM, Paid Social, as well as social listening

    • In depth data analytics skill

    • Attention to detail and sensitivity in data and analytics

    • Strong communication and collaboration skills

    • Agility to embrace change and keen on learning

    • Candidates with less experience will be considered for Assistant Manager - Media & Digital Analytics

    • What's on offer:

      Be part of a growing global organization with a portfolio of around 16 brands, competitive discretionary bonus, quarterly free goods across brands, medical benefits, birthday leave, flexible working hours, wellness allowance, learning sponsorship, and more.


      Please apply with your latest resume stating your notice period, current and expected remuneration package.

      We regret that only shortlisted candidates will be contacted.

      Shiseido Hong Kong is an Equal Opportunities Employer. All applications received will be treated in strict confidentiality and be used exclusively for employment purposes only.
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