The Marketing Executive is responsible for supporting and assisting the GTM team and key categories to drive smooth operations of marketing milestones with all stakeholders regional, global, in market.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- Product Marketing - support key categories and managers in development of product marketing programs.
- Understand the go-to-market functions and help develop new collaborative approaches to go-to-market communications and tactics
- Manage and coordinate GTM operation process working closely with cross functional teams (Content, Comms, Media, VM, Online, CRM) to ensure delivery against key dates.
- Manage creative request and asset delivery in region
- Lead consolidation of regional reporting to draw insights and learnings
- Support GTM seasonal meetings and ad hoc presentations
COMPETENCIES, QUALIFICATION & EXPERIENCE:
- Must possess high degree of fashion aesthetic; interest in trends, lifestyles, competitors and media.
- Support introduction of new ideas. Can work within the creative process effectively, and support bring ideas to realization.
- Effectively and efficiently communicate internally and externally
- Flexible and able to adapt in response to business and creative needs
- Builds good working relationships; collaborates toward deadlines and deliverables.
- Able to communicate effectively across the team and organization; effectively works at long distances.
- Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress.
- Seeks out resources to get things done; able to multi-task and adapt to changing priorities.
- Ability to work in fast-paced, team-oriented setting
- Team oriented / highly collaborative
- Interface with Visual Merchandising, PR, ECOM, Store Design and merchandising teams.
- Innovative thinker with a desire to push boundaries
- Self-motivated and highly collaborative
- Fast learning abilities
- Consumer first mind-set with a strong understanding of how data can power decisions
- Fluency in English, Cantonese and Mandarin
- Strong written and communication skills
- Strong copy writing and copy editing skills
- Proficient in Word, Excel, and PowerPoint
- Effective time management
- Bachelor's degree in marketing, advertising, communications or related fields
- Minimum of 2 years' experience in consumer-marketing or communications, or working in communications in a creative agency
- Knowledge of the various marketing operations and consumer experiences
- Strong analytical, strategic and organizational skills
- Experience working with global and international offices/partners