Hong Kong Head Office, HK
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Marketing Executive, Hong Kong & Macau

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Purpose of the role:

Assists in the execution of PR, retail marketing, digital marketing and CRM activities to ensure overall brand objectives are achieved. Supports the delivery of marketing campaigns and ensures the effective and relevant execution of all marketing initiatives and collateral are in line with Aesop's brand positioning and philosophy. Acts as a strong Aesop brand advocate

Primary Accountabilities:

Main Responsibilities

  • Understand the Aesop strategy and brand values and ensure that all local marketing activity is consistent with that strategy and those values.
  • Understand overall Aesop business KPI and work with Marketing Manager to ensure the business performance is adequate with its plans.
  • Support on all marketing operations, analysis and reporting.
Marketing Campaigns

  • Execute local production, dispatch and installation of all campaign materials and communications (including in-store POSM, VM, PR/Communication assets and Customer communication assets) for retail, PR and digital, according to manager's direction and Global Marketing guidelines.
  • Liaise with internal stakeholders (VM, Training and Retail teams) and external suppliers, department stores and malls to ensure smooth and high-quality executions.
  • Help maintain and track expenses and budgets.
Public Relations

  • Support coordination of press events, media interviews and store visits; this would require occasionally working outside regular hours.
  • Support press event planning and execution including material sourcing, vendor liaising, logistics management, etc.
  • Coordinate press packs to meet Global Marketing guidelines. Includes sourcing recommended items, and liaising with VM and PR agency to ensure correct assembly.
  • Update and maintain sample product stock and sundries with PR agency.
  • Update and maintain online database of media releases and imagery for stores, offices, product, services and brand campaigns.
  • Update and maintain PR and social listening/tracking reports and analysis.
Retail Marketing

  • Support coordination and execution of retail marketing activation, including in-store gestures, client communications, VM and events.
  • Organize and liaise with vendors for store opening/relocation preparations, assets and communications.
  • Occasionally work outside office hours to support store events and attend monthly trade meetings.
CRM and Customer Communications

  • Support planning and execution for customer communication, including eDM, MMS, store communication materials.
  • Support Whatsapp Business account launch - content preparation, communication calendar planning and management
Digital Marketing

  • Support digital asset preparation.
  • Support other digital marketing initiatives as necessary
Sponsorship and Events

  • Organize product logistics and deliveries to fulfill sponsorship agreements.
  • Support sponsorship event coordination and execution.

  • Contribute to Quarterly Marketing reports and other reports necessary.
  • Complete qualitative analysis for campaign and event performance.
  • Conduct competitive and industry landscape research and analysis.

  • Asset translation proofreading both in Traditional and Simplified Chinese.
  • Prepare presentations, reports, and other documents as required.
  • File and maintain Marketing folders online and offline.
Technical Requirement:

  • Translation related experience.
  • Marketing and PR working experiences are required.
Key Experience, Knowledge & Skills Required :

  • Fluent in Cantonese and English in speaking and writing (Both Traditional and Simplified Chinese are required).
  • Speaking Mandarin is a plus.
  • Solid analytical skills, creative thinking and problem-solving attitude.
  • Strong communications and interpersonal skills.
  • Attention to detail and organized, proficient in MS Office skills.
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