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Marketing Executive, th Hkmo

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

A career at PVH offers an exciting role at one of the largest apparel companies in the world. We are looking for talented people to be a part of our team and help us build upon our 135+ year history.

Job description

POSITION SUMMARY:

  • Assist to plan, formulate and implement brands' integrated 360 marketing and communication strategies to build brand awareness, drive traffic and conversion
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

The duties of this position include, but are not limited to, the following:

  • Assist in development effective marketing & communication strategies to drive brand heat and business growth including new product launch, in-store event, social media, advertising plan, PR and CRM activities
  • Assist in implementation of PR initiatives such as press kit, PR & KPI reports, sample management, product loans and influencer/celebrity seeding program.
  • Work closely with retail operations, visual merchandising and buying teams to implement retail marketing activities to support stores
  • Create content and manage day-to-day digital and social media calendar
  • Negotiate and implement joint promotion and advertising spaces in malls
  • Evaluate metrics of marketing promotions/activities and provide deep analytical reports to management teams
  • Work closely with media and other vendors to carry out traditional and digital brand campaigns
  • Ad hoc projects

Profile

KEY COMPETENCIES:

COMMUNICATION: Ability to communicate effectively to diverse audiences Delivers clear messages and ensures understanding. Uses effective listening skills.

COLLABORATION &TEAMWORK: Can work well independently, but also as an effective team member when necessary; establishing and maintaining good working relationships.

ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.

ENVIRONMENT: Ability to work in fast-paced and dynamic environment, team-oriented setting.

QUALIFICATIONS & EXPERIENCE:

  • Minimum 2-3 years in marketing /PR experience. Fashion retail is preferred.
  • Excellent English in writing, speaking, listening and reading
  • Good fashion sense and passionate on fashion retail industry
  • Highly organized, self-initiative, logical and responsible
  • Flexible and adaptable to business needs and dynamic retail environment
  • Excellent interpersonal skills and able to work under pressure
  • Detail oriented and good at number crunching
  • Computer literate (Word, Excel, PowerPoint)
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