Public Relation Manager - Beauty, Skincare

RANDSTAD
Country :
Hong Kong
Town :
HONG KONG
Category :
Communication
Contract type :
Permanent
Availability :
Full time
Experience :
2 to 5 years

Job description

Our client is a reputatble company within the Beauty industry. Currently, they are looking for a Public Relation Manager to support their rapid-growing businesses.
about the job

Media relations: develop and execute an integrated and multi-faceted (earned, owned, paid, shared) regional communications plan; Pitch journalists regarding news announcements, develop proactive pitches and secure press coverage in between major company news; actively manage press interviews; provide media training
Content development: develop and edit press materials, including strategic P R plans, press releases, fact sheets, briefing sheets, etc.
Collaboration: Build strong relationships with key stakeholders, define their communication requirements, and provide them with strategic advice and counsel; Understand and translate business goals into strategic P R and thought leadership programs
Crisis Communications / Issues Management: Stay abreast of the competitive landscape and other potential news triggers, and be prepared to respond to journalist inquiries; Partner with Marketing Team to align on messaging and positioning

skills & experiences required

Bachelor's degree, preferably in English, communications, marketing, journalism, business or comparable discipline
Strong writing and editing skills
Strategic thinking with the ability to develop and implement media plans
Comfort and familiarity with a fast-paced news environment
Proven project and business management skills
Strong, persuasive communication skills enabling the ability to influence at all levels
Experience within the Beauty industry will be a plus
Candidates with less experience will be considered as Senior Public Relation Executive