Regional Digital Marketing Manager, Luxury Brand
Country : Area Hong Kong
Town : Hong Kong
Category : Marketing
Contract type : Permanent
Availability : Full time
High Fashion & Luxury
FMCG & Retail
Finance & E-Commerce
Manufacturing & Sourcing
Our goal is to be the best search firm in the Regions. We have a record of success in recruiting middle to senior management level positions located in Hong Kong, PRC and in Asia. Our edge builds on our expertise to the industries and strong business acumens. We are proud of our high standard of professionalism, continuous delivery of quality services and long term stay-close relationship with the clients.
- APAC online media strategy
- Social media / digital platform content
- Familiar with Chinese consumer behavior
- Formulate media strategy for APAC and manage agencies to execute planning according to brand guidelines.
- Responsible for all-year-round digital marketing plans and activities including on-off line initiatives, SEM management, and campaigns to support eCommerce.
- Perform market research and be an expert on each region's consumer behavior. Create relevant content for digital platforms
- Perform budget planning. Manage and analyze performance of campaigns. Evaluate and get insights for future planning and KPIs setting.
- Explore new channel and content direction for digital and social media platform.
- Supervise gifts and collateral creation to ensure consistency of brand image.
Minimum 5 years solid experience in digital marketing.
Familiar with Chinese consumer behavior. Regional exposure is required.
Enthusiastic and passionate in luxury industry.
Excellent in written and spoken English and Putonghua.