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Regional Digital Marketing Manager, Luxury Brand

Country : Area Hong Kong

Town : Hong Kong

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Founded in 2000, Eastwood has been specializing in the provision of Executive Search & General Recruitment within Greater China and Asia Regions. As a search specialist, we provide decision-makers with unparalleled resources to recruit high-performing individuals who capable of delivering immense value to an organization's growth and profitability. Over the years we have been the executive search partner of choice for Fortune 500 companies, multinational corporations, listed companies in Hong Kong and Mainland China as well as Hong Kong based enterprises. Our domain expertise covers:
High Fashion & Luxury
FMCG & Retail
Finance & E-Commerce
Manufacturing & Sourcing
Our goal is to be the best search firm in the Regions. We have a record of success in recruiting middle to senior management level positions located in Hong Kong, PRC and in Asia. Our edge builds on our expertise to the industries and strong business acumens. We are proud of our high standard of professionalism, continuous delivery of quality services and long term stay-close relationship with the clients.

Job description

An international luxury brand is seeking for a digital marketing professional to join the advertising team.
- APAC online media strategy
- Social media / digital platform content
- Familiar with Chinese consumer behavior
Responsibilities:
- Formulate media strategy for APAC and manage agencies to execute planning according to brand guidelines.
- Responsible for all-year-round digital marketing plans and activities including on-off line initiatives, SEM management, and campaigns to support eCommerce.
- Perform market research and be an expert on each region's consumer behavior. Create relevant content for digital platforms
- Perform budget planning. Manage and analyze performance of campaigns. Evaluate and get insights for future planning and KPIs setting.
- Explore new channel and content direction for digital and social media platform.
- Supervise gifts and collateral creation to ensure consistency of brand image.

Profile

Degree holder in marketing or related studies.
Minimum 5 years solid experience in digital marketing.
Familiar with Chinese consumer behavior. Regional exposure is required.
Enthusiastic and passionate in luxury industry.
Excellent in written and spoken English and Putonghua.
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Fashion Jobs

Regional Digital Marketing Manager, Luxury Brand

EASTWOOD CONSULTANTS LIMITED
| Permanent | Hong kong

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