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Senior Executive, Retail Marketing

Country : Area Hong Kong Area Hong Kong

Town : 观塘

Category : Retail

Contract type : Permanent

Availability : Full time

Company presentation

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

Job description

Principal Accountabilities:
Under broad supervision:* Coordinate the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects* Apply various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands* Develop and coordinate multimedia packages (e.g., letters, brochures, video, point-of-purchase displays)* May involve use of sponsorship, events and sales promotions

Profile

* Bachelor's degree in Marketing or related field *Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager's criteria* Three to five years of related experience preferred* Strong written and oral communication skills* Proficient PC skills
Knowledge & Application:
* Understands and applies the principles and practices in a recognized professional field requiring extensive academic preparation* Likely to be newly professionally qualified in a specific field, or will have extensive experience in complex technical area* Determines a course of action based on guidelines and modifies processes and methods as required* Generally requires knowledge of company policies, practices, and procedures
Problem Solving:
* Resolves issues which are often varied and non-routine* Uses previous experience to identify most appropriate option or improve existing approaches* Problems likely to require clarification* Undertakes analysis and investigation to solve differing, but related, problems* Work is performed under general guidance and direction* May require the initiation of contacts to resolve and discuss mutual problems or collaboration on procedures or transactions
Interaction:
* Conveys information to occasionally divergent audiences that may require some persuasion* In some instances will need to convey information to audiences not knowledgeable of the subject matter* Requires objective review of difficult work problems, obtaining cooperation or approval* Understands and communicates fairly complex information within the specialization or recognized body of formal knowledge
Impact:
* Impact is generally limited to short-term team performance, occasionally on medium-term goals* Supports the achievement of goals through own personal effort* Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals* Beginning to have more of a contributory impact on team performance
Accountability:
* Accountable for meeting own targets which impact the immediate work area* Accountable for own targets which will typically be definable but not always financially measurable* May help coordinate the work of junior members of the team* Accountable for managing own impact on cost and profitability of the business
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