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Senior Fashion Marketing Executive / Marketing Executive

Country : Area Hong Kong Area Hong Kong

Region : Central & Western District

Town : HONG KONG ISLAND

Category : Marketing

Contract type : Permanent

Availability : Full time

Experience : 2 to 5 years

Company presentation

Emma Wallace is looking for a talented Fashion Marketer to join our team in Hong Kong. It’s the most exciting opportunity to experience and be an important part of the growth of this emerging brand. We are looking for dynamic people with a modern and versatile approach. If you’re passionate about fashion, art and Emma Wallace, have always been the one with an outstanding aesthetic, detail oriented mind, and can-do attitude; we want you in our team!

Job description

Our new Fashion Marketer will be responsible for helping to build up the brand image of this exciting emerging brand. S/he will be managing marketing content both online and offline, involved in planning events and brand marketing discussions. Working closely with the brands design director and marketing director to ensure brand image, goals, and objectives are well planned, executed and meet the needs of the brand.
 
The ideal candidate will be a natural-born marketer and storyteller, who enjoys the challenge of building up a new brand and understands the Asian, UK and US markets and industry trends. S/he will be a proactive and high- energy problem solver, comfortable in a small but growing company environment.

Profile

Key Responsibilities:
 
• Handle and plan on-site and virtual event logistics and execution.
• Managing of \marketing calendar, and ensure impactful and on-brand initiatives and campaigns are planned across the season.
• Managing the brands social channels, including Instagram, Facebook, Pinterest, YouTube, The Red, Newsletter, official website.
• Implement digital marketing activities and manage marketing campaigns across channels (Websites optimization, SEO, Facebook, IG, YouTube to drive leads)
• Analysis of online performance in terms of website traffic, social, e-news, paid ads and other promotional statistics.
• Creating brand right press releases for press and media outlets (in English and Chinese)
• Liaising with press, stylist and influencers for sample loans and press content
• Ensure all consumer engagement with the brand, delivers a luxury experience and clear brand image
• Constantly keep up to date with industry changes and opportunities
 
 
The Ideal Candidate:

· Must be fluent in English and Mandarin; excellent written, communication and negotiation skills
· 2+ years of relevant experience with a focus on emerging brand marketing and content creation
· Ability to work under pressure and to tight deadlines
· Self-motivated, ability to multi-task projects with equal priority and manage time accordingly
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