Address
Hong Kong, Hong Kong, HK
Hong Kong, Hong Kong, HK
Senior Manager, Strategic Brand Planning & Integration, Tommy Hilfiger Asia Pacific
Country :
Area Hong Kong 
Town : Hong Kong
Category : Sales
Contract type : Permanent
Availability : Full time
Company presentation
POSITION SUMMARY:
In this position, you will oversee the strategic brand planning, concept to consumer and go-to-market planning through consumer, product and channel. You will be a key enabler to ensure that we create globally consistent consumer experiences through the unity of story, activation, go-to-market, and product. Drive operational excellence for the annual operating plan with cross-functional stakeholders. Lead the regional business and work closely with stakeholders in providing analysis and insights to support decision-making. You would be able to lead yourself, lead together, and lead the way; work independently, take ownership, collaborate to win, deliver excellence and adapt fast.
In this position, you will oversee the strategic brand planning, concept to consumer and go-to-market planning through consumer, product and channel. You will be a key enabler to ensure that we create globally consistent consumer experiences through the unity of story, activation, go-to-market, and product. Drive operational excellence for the annual operating plan with cross-functional stakeholders. Lead the regional business and work closely with stakeholders in providing analysis and insights to support decision-making. You would be able to lead yourself, lead together, and lead the way; work independently, take ownership, collaborate to win, deliver excellence and adapt fast.
Job description
PRIMARY RESPONSIBILITIES OF THE JOB:
Concept to Consumer (CtC)
Concept to Consumer (CtC)
- Lead the CtC milestones for each seasonal market launch, work closely with global and regional teams to deliver concepts and carry out reviews on time for markets to sell-in and consumer launch
- Maintain, capture and report on KPI performance of concepts in GTM Calendar. Support the learning sessions with all stakeholders to build a culture of learning, growing and agility
- Lead with using PowerBI to provide reporting and analysis using Excel to intuitive data visualization dashboards to generate insights and identify key areas of improvement
- Track and report on data analytical insights to support against annual plan and reviews, e.g. KPI tracking and marketing ROI
- Produce weekly/monthly and ad-hoc regional sales reporting and analysis
- Be the regional liaison for Brand Management for data sharing with global, regional and markets counterparts
- Support in budgeting and forecasting
- Ability to lead and influence with open mindset, work in collaboration and partnership with stakeholders in global, region and markets
- Fact-based and data driven with advanced data/analytical skillset and ability in generating insights
- Advance proficiency in Excel, PowerPoint, PowerBI, knowledge of Lighthouse and Tableau preferred
- Ability to communicate effectively with cross-functional stakeholders with outstanding problem-solving skills
- Ability to work in agile manner with excellent time management and organization skills, plus ability to handle tight timelines
- Excellent co-ordination and multi-tasking skills
- An hands-on individual contributor who enjoys challenges
- Fluency in English
- Lead all strategic planning and ensure effective and sufficient alignment to achieve business results and consistent communication throughout the planning process
- Utilize consumer insights and research findings to engage in strategic planning
- Lead in driving the delivery of the annual operating plan and strategic initiatives
- Lead the CtC milestones for each seasonal market launch, work closely with global and regional teams to deliver concepts and carry out reviews on time for markets to sell-in and consumer launch
- Maintain, capture and report on KPI performance of concepts in GTM Calendar. Support the learning sessions with all stakeholders to build a culture of learning, growing and agility
- Lead with using PowerBI to provide reporting and analysis using Excel to intuitive data visualization dashboards to generate insights and identify key areas of improvement
- Track and report on data analytical insights to support against annual plan and reviews, e.g. KPI tracking and marketing ROI
- Produce weekly/monthly and ad-hoc regional sales reporting and analysis
- Be the regional liaison for Brand Management for data sharing with global, regional and markets counterparts
- Support in budgeting and forecasting
- Ability to lead and influence with open mindset, work in collaboration and partnership with stakeholders in global, region and markets
- Fact-based and data driven with advanced data/analytical skillset and ability in generating insights
- Advance proficiency in Excel, PowerPoint, PowerBI, knowledge of Lighthouse and Tableau preferred
- Ability to communicate effectively with cross-functional stakeholders with outstanding problem-solving skills
- Ability to work in agile manner with excellent time management and organization skills, plus ability to handle tight timelines
- Excellent co-ordination and multi-tasking skills
- An hands-on individual contributor who enjoys challenges
- Fluency in English
Profile
QUALIFICATIONS & EXPERIENCE
EXPERIENCE: At least 7-10 years of experience in planning, data analysis, and management reporting in a retail environment and preferably with a MNC. Process re-engineering experience is preferred.
EDUCATION: University degree in Business
EXPERIENCE: At least 7-10 years of experience in planning, data analysis, and management reporting in a retail environment and preferably with a MNC. Process re-engineering experience is preferred.
EDUCATION: University degree in Business
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