Senior Marketing Manager, Fbp, North Asia

About the Role

Reporting to the Head of Marketing & Communications, Fragrance & Beauty Products, North Asia, you will provide strategic guidance to the markets in North Asia by building a robust Category blueprint and roadmap and to identify new source of growth and influence Global Stakeholders accordingly.

What Impact You Can Create at Chanel

Marketing Strategy & Annual Planning

• Build the category growth framework and support the development of the strategic plan for North Asia in collaboration with markets.
• Shape category services strategy including target-setting for key performance indicators.
• Define marketing plan and marketing calendar for the region.
• Deep-dive competitive landscape analysis to ensure marketing strategy and product & campaign plan are tailored to market nuances and trends.
• Recommend the targeted guideline in line for effective drive of category growth for each market.
• Establish event guideline framework with Manager and govern ad hoc request on the strategy, and venues selection.
• Identifying new Advertising and Promotion opportunity for the region.
• Orchestrate Global, Regional, and Market teams on ongoing and future activities including assortment management, calendar and product planning, and pricing strategy.
• Drive effectiveness of marketing plans through monitoring and analysis of campaign performance with actionable insights and recommendations.
• Analysis of investment effectiveness.

You Are Energised By

• Being the strategic voice and influence in shaping the business of Fragrance & Beauty Products.
• Partnering with business stakeholders across the organisation, building relationship and influencing in a highly collaborative, matrixed, and multicultural environment.
• Embodying and delivering the ultimate luxury experience to clients.
• Thinking innovatively of different ways to approach projects & challenges, leveraging insights, data, and strategic planning to translate vision into practical plans and deliverables.
• Building and leading teams aligned with a shared vision.

What You Will Bring

• 8+ years of relevant experience in Marketing, preferably in the Luxury or Beauty industries.
• Passion for the Beauty industry - good knowledge of products and trends across the landscape.
• Strong business acumen to develop the marketing strategy with a long-term view.
• Possess a brand-building mindset with client at the heart.
• Experience across strategy to execution - hands-on experience working with data, strategic briefs, and ground-level operations.
• Curiosity to learn and thrive in fast-paced, diverse, and multicultural work environment.
• Strong communication skill to articulate complex topic among multi-cultural team and matrix environment.
• Excellent written and spoken English; proficiency in Mandarin Chinese, Cantonese, or Korean is a plus.

What Chanel Can Offer You

Brand Legacy: In-depth exposure into the rich brand and cultural evolution of the House of CHANEL.

Leadership: Collaborate closely with Regional and Global leadership to develop strategic goals.

Talent Development: Chanel is committed to developing and empowering our people.

Collaborative Culture: Be part of a collaborative and inclusive culture, where diverse perspective are valued and partnerships are fostered across functions and regions.

Support and Resources: As a leader at Chanel, you will have access to the resources, support and infrastructure needed to continue to grow successfully.

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.