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Senior Officer - CRM, Digital Shared Services

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

- Support team to develop strategies and launch suitable digital marketing initiatives across brands to drive maximum ROI.
- Coordinate the implementation of new CRM campaign management tools inclusive of marketing automation platforms, frontend integration, and multi-channel communications with the internal IT department, brand stakeholders and third-party providers.
- Conduct consumer analytics including behavior reporting and post-campaign analytics for realizing recommendations for future CRM campaigns.
- Manage the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs.
- Share new and emerging CRM best practices across the business in order to give the business a competitive edge over competition in consumer acquisition and retention.
- Support on consumer analytics by providing monthly reporting to management and related brands, and monitoring CRM KPIs on a regular basis
- Coordinate with brands and vendors on global solutions implementation
- Develop and launch customer lifecycle journeys to enhance retention

Profile

- Bachelor's Degree in Marketing, Information Technology or related discipline
- 3 years of experience in CRM and digital marketing (Experience in retail industry is a plus)
- Strong analytical skills coupled with project management skill
- Persistence and passion in making things happen
- Proactive, detail oriented, sensitivity in data and analytics with strong entrepreneurship mindset
- Excellent communication and collaboration skills.
- Agility to embrace change and keen in learning
- Fluent in both spoken and written English and Chinese
- Edge if possess experience in Salesforce Marketing Cloud
- Self-started with agility mindset
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