Senior Officer - CRM, Digital Shared Services

Responsibilities:

• Support team to develop strategies and launch suitable digital marketing initiatives across brands to drive maximum ROI.
• Coordinate the implementation of new CRM campaign management tools inclusive of marketing automation platforms, frontend integration, and multi-channel communications with the internal IT department, brand stakeholders and third-party providers.
• Conduct consumer analytics including behavior reporting and post-campaign analytics for realizing recommendations for future CRM campaigns.
• Support the creation of analytic models to answer brands' business questions and drive applications to elevate CRM sales
• Share new and emerging CRM best practices across the business in order to give the business a competitive edge over competition in consumer acquisition and retention.
• Support on consumer analytics by providing monthly and annual reporting to management and related brands, and monitoring CRM KPIs on a regular basis to provide business insights
• Coordinate with brands, vendors and internal stakeholders on global solutions implementation
• Develop and launch customer lifecycle journeys to enhance retention
• Support on ad-hoc projects or reports as required

Requirements:

• Bachelor's Degree in Marketing, Information Technology or related discipline
• 3 years of experience in CRM and digital marketing (Experience in retail industry is a plus)
• Strong analytical skills coupled with project management skill
• Persistence and passion in making things happen
• Proactive, detail-oriented, sensitivity in data and analytics with strong entrepreneurship mindset
• Excellent communication and collaboration skills.
• Agility to embrace change and keen in learning
• Fluent in both spoken and written English and Chinese
• Edge if possess experience in Salesforce Marketing Cloud, Power BI, Tableau
• Experience using statistical computer languages, e.g., SQL is a plus
• Self-started with agility mindset

What we offer:

• Hybrid work model (max. 2 working days/week)
• Flexible working hours
• Birthday leave
• Summer relax program (max. 2 Friday's afternoon off/month)
• Group medical and dental insurance
• Quarterly free goods and discounted goods across brands
• Wellness benefits
• Competitive discretionary performance bonus

Interested?

Please apply with your latest resume stating your notice period, current and expected remuneration package.

We regret that only shortlisted candidates will be contacted.

Shiseido Hong Kong is an Equal Opportunities Employer. All applications received will be treated in strict confidentiality and be used exclusively for employment purposes only.