The Role:

Work closely with various parties to drive a successful new product launch, initiate integrated marketing plans and develop robust trade marketing strategies and promotions.

Job Responsibilities:

• Drive innovative and customer-centric marketing programs of new launches that engage consumers and meet brand objectives
• Measure and monitor the performance of marketing campaigns, and assess against goals (ROI and KPIs)
• Formulate acquisition plan to accelerate business growth
• Develop and implement commercial, promotion plan and retail events to ensure alignment with brand direction
• Develop and implement retail marketing strategies and trade marketing campaigns
• Develop and implement in-store visual merchandising plan and ensure flawless execution
• Plan and execute GWP and sampling; conduct budget and forecast
• Collaborate with internal and external stakeholders to ensure excellent implementation of marketing initiatives

Job Requirements:

• University graduate in Marketing, Communication or related discipline
• 3-5 years of marketing experience within the beauty/luxury industry is highly preferred
• Highly motivated individual with strong interpersonal, communication skills and analytical skills
• Result-oriented and able to work in a fast-paced environment
• Ability to work independently as well as a good team player
• Customer-centric and strive for excellence mindset
• Fluency in both written and spoken English and Chinese