Address
Hong Kong, Hong Kong, HK
Hong Kong, Hong Kong, HK
Senior PR Executive, Calvin Klein Asia Pacific
Country :
Area Hong Kong 
Town : Hong Kong
Category : Communication
Contract type : Permanent
Availability : Full time
Company presentation
A career at PVH offers an exciting role at one of the largest apparel companies in the world. We are looking for talented people to be a part of our team and help us build upon our 135+ year history.
Job description
PR Planning & Management
- Work closely with CKI and Regional Marketing teams to gather product information and key messaging to develop product/seasonal press write-ups.
- Manage all regional media and product shooting requests
- Manage Tribe system input and reporting
- Manage regional press & influencer lists
- Manage seasonal samples, including the ordering, delivery, and rotation schedule within all APAC markets.
- Coordinate on-time delivery of samples from CKI and the tracking and distribution of samples for all markets
- Packing and unpacking samples
- Samples maintenance and care
- Submit monthly PR clippings reports to CKI
- Submit special reports: press events, store openings and campaigns
- Coordinate with markets on the correct formatting, coding and usage of different reports
- Coordinate social media tracking and management
- Identify celebrity/ VIP dressing opportunities.
- Facilitate sample loans and returns
- Follow-up on post-dressing PR coverage
- Manage monthly PR expenses (i.e. courier fee, agency invoices etc.)
- Event support (PR assistance & sample support)
- University graduate in Communications, Marketing, Fashion or Business-related studies
- Minimum 3 years' experience in PR, ideally gained from the fashion industry
- Strong interpersonal, communication and presentation skills
- A solid team player with strong multitasking ability
- High proficiency in both spoken and written English and Chinese.
- Well organized and self-driven
- Work closely with CKI and Regional Marketing teams to gather product information and key messaging to develop product/seasonal press write-ups.
- Manage all regional media and product shooting requests
- Manage Tribe system input and reporting
- Manage regional press & influencer lists
- Manage seasonal samples, including the ordering, delivery, and rotation schedule within all APAC markets.
- Coordinate on-time delivery of samples from CKI and the tracking and distribution of samples for all markets
- Packing and unpacking samples
- Samples maintenance and care
- Submit monthly PR clippings reports to CKI
- Submit special reports: press events, store openings and campaigns
- Coordinate with markets on the correct formatting, coding and usage of different reports
- Coordinate social media tracking and management
- Identify celebrity/ VIP dressing opportunities.
- Facilitate sample loans and returns
- Follow-up on post-dressing PR coverage
- Manage monthly PR expenses (i.e. courier fee, agency invoices etc.)
- Event support (PR assistance & sample support)
- University graduate in Communications, Marketing, Fashion or Business-related studies
- Minimum 3 years' experience in PR, ideally gained from the fashion industry
- Strong interpersonal, communication and presentation skills
- A solid team player with strong multitasking ability
- High proficiency in both spoken and written English and Chinese.
- Well organized and self-driven
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