Senior Regional CRM Manager, Luxury Brand

EASTWOOD CONSULTANTS LIMITED
Country :
Hong Kong
Category :
Retail management
Contract type :
Permanent
Availability :
Full time
Experience :
5 to 10 years
Job reference n° :
LU19006

Company description

Founded in 2000, Eastwood has been specializing in the provision of Executive Search & General Recruitment within Greater China and Asia Regions. As a search specialist, we provide decision-makers with unparalleled resources to recruit high-performing individuals who capable of delivering immense value to an organization's growth and profitability. Over the years we have been the executive search partner of choice for Fortune 500 companies, multinational corporations, listed companies in Hong Kong and Mainland China as well as Hong Kong based enterprises. Our domain expertise covers:
High Fashion & Luxury
FMCG & Retail
Finance & E-Commerce
Manufacturing & Sourcing
Our goal is to be the best search firm in the Regions. We have a record of success in recruiting middle to senior management level positions located in Hong Kong, PRC and in Asia. Our edge builds on our expertise to the industries and strong business acumens. We are proud of our high standard of professionalism, continuous delivery of quality services and long term stay-close relationship with the clients.

Job description

A reputable luxury retail brand has a new headcount for their CRM team.

Well-known luxury fashion brand

Generate analytical reports based on consumer behavior
Leading strategic CRM strategies and customer engagement event

Responsibilities:

As a leader in CRM analytics and customer engagement program to
develop strategy on VIP acquisition, retention and recovery.

Proactively identify segmentation of customer profiles to generate insights for retail team to drive purchases from customers on regular basis.

Based on behavioral analysis and demographic background of customers to develop unique targeting campaigns and regional events.

Conduct market research and collect customer feedback to refine CRM programs.

Lead CRM Analyst in database management and reporting. Coordinate global CRM initiatives and take up ad hoc projects as required.

Profile

Degree holder and minimum 8 years experience in CRM with solid experience in CRM data analytics.
Strong in leadership, hands-on and excellent project management skills. Regional experience is essential.
Advance skills in data analytics. Knowledge in developing CRM reports.
Strong communicator and able to interpret data to Sr. Management and counter parts.
Enthusiastic, strong interpersonal skills and passionate in luxury industry.
Excellent in written and spoken English and Putonghua.