Hong Kong, HK, HK
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Travel Retail - Retail Education & Makeup Artistry Senior Executive

Country : Area Hong Kong Area Hong Kong

Town : Hong Kong

Category : Retail

Contract type : Permanent

Availability : Full time

Job description


Shiseido Travel Retail Asia Pacific is looking for a Retail Education & Makeup Artistry Senior Executive for both our prestige makeup brand NARS and Laura Mercier and skincare brand Drunk Elephant. This position is based in Hong Kong. As a key member of the Travel Retail team, you will be responsible to drive and execute the Brand's education strategy, to develop and deliver PRC consumer-centric retail training for our beauty consultants, promoters, and generic staff (GS) for China retailers.


NARS, Laura Mercier & Drunk Elephant Training and Development (60%)

  • In collaboration with the Retail Education Manager, to support and execute Brand's Education Strategy and training plans aligned to marketing launches and sales strategies for Hong Kong, Macao and Taiwan TR market.

  • Support the customization, translation, and preparation of training materials in accordance with brand guidelines to suit TR environment.

  • Conduct training programs that focus on outstanding customer experience, product knowledge, artistry and selling skills to support brand business strategy and marketing launches.

  • Support new door openings with timely initial training for Beauty Consultants and Generic Staff.

  • Work with Retail Education Manager to evaluate training initiatives, analyse service standards and sales reports to make recommendations for improvement. Develop and execute on follow-up action plans.

  • Adopt a blended learning approach with face-to-face, virtual, coaching, e-learning, social media and training videos for an engaging learning journey.

  • Keep abreast of social media, competitor activities, retailer / China market trends and make recommendations.

  • Collaborate with sales and marketing to develop counter selling tools / cheat sheets.

  • Develop NARS and Laura Mercier Makeup Artists through brand artistry certification.

  • Coaching to Drive Retail Excellence (15%)

    • Together with the Retail Managers, develop and lead the execution of personalised coaching and follow-up activities that elevate and build Beauty Consultants' capabilities (includes product knowledge, selling technique, customer service etc) to drive Retail Excellence and achieve business goals.

    • Events (15%)

      • Collaborate with Sales and Marketing in planning and executing consumer workshops and events, as well as managing social media / press events.

      • Manage, train, and run on-counter events with Beauty Consultants and Promoters to impart beauty tips and techniques to consumers, as well as meet sales targets.

      • Live Streaming (5%)

        • Collaborate with Digital Marketing, Marketing, Commercial and retailer teams in planning and executing livestreaming (LS) activities.

        • Support Team in livestream operations including crafting livestream dialogue, product training of LS hosts/co-hosts.

        • Ensure Beauty Consultants are equipped with livestreaming skills and knowledge, provide support and coaching as needed.

        • Other ad-hoc livestream duties assigned.

        • Operations & Administration (5%):

          • Responsible for all logistics and administrative work around training sessions including liaising directly with operators, training setup / materials / collaterals / testers and training gifts inventory upkeep, and uniforms.

          • Work closely with Retail Education Manager to keep all training and traveling expenses within budget. Ensures compliance with all Finance, Demand Planning, Procurement & Legal requirements, and processes.

          • Establish and maintain Beauty Consultants' grooming standards and adherence to the Brand's image and guidelines.

          • Support in the organisation of and facilitate training at annual BC conference & Boot Camp.

          • Submits all training reports as required on timely basis.

          • Provide input to Retail team regarding reward and incentive plans for MU Artistes and to support MU Artiste motivation programs

          • Provide feedback on product assortment, merchandising and stocks

          • Requirements:

            • Bachelor's Degree in any related discipline

            • Possessed a Diploma in Professional Makeup

            • Minimum 3 years of relevant working experience and preferably coming from /or a similar industry

            • Strong artistry skills are required, with a passion for education. Skincare, e-learning, social media, livestream experience (a plus)

            • Must be able to engage an audience whilst demonstrating and explaining MU techniques used, either on-ground events or livestream

            • Open to work on weekends or at night following store event or livestream schedules.

            • Strong command of spoken and written in English and Mandarin (Putonghua) is required, for classroom/event presentations and translations into both Traditional and Simplified Chinese

            • Proactive, sales-driven, strong communication and interpersonal skills, highly organized, team player and attentive to details

            • Proficient in Microsoft Office especially PowerPoint and Excel

            • Frequent travelling is required
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